Arbitron has released the results of their annual digital radio survey. It features market analysis of AMFM based streams, online, satellite, and HD radio, and even Podcasting. They found 17 of respondents said they listened to internet radio during the previous week, nearly a third more than last years 13.According to Arbitron, availability of different music and a measure of control over what they hear are the primary reasons for nearly 40 of consumers to choose online radio.And how are those listeners finding their favorite online radio service? Nearly a third of listeners say they first heard about it on traditional over the air radio broadcast.Those traditional broadcasters can at least feel secure in their dominance of incar listening. Fewer than a third of respondents indicated any real interest in using a mobile incar internet connection to listen to internet radio.But its easy to see how that could changes as more advanced phones become more common and more consumers are exposed to mobile internet.Also according to Arbitron, 71 of 1217 year olds own a portable music player, which is 2 less than last year, but stil 7 more than the percentage of 1824 year olds who own them. From that age upward the ownership rate continues to decline.

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